Elaidi came to the fashion industry in a completely different way. After graduating from Robert College, Bogazici University, Department of Business Administration, the designer worked in the insurance field for many years. In 2000, She turned to the field of fashion design, which was his childhood dream. Setting off from the timelessness of the white shirt, Mehtap Elaidi winked at the fashion world with white shirts in a very simple yet impressive style. Famous designer Mehtap Elaidi is one of the rare fashion designers who can always be a timeless trend with their designs that attract attention instead of following constantly changing shop windows, trends and trends. Believing in the power and timelessness of the white shirt in April 2000, she created Kaftan by Elaidi, a brand that offers assertive shirts that can be worn both day and night. It gradually grew with the addition of accompanying pieces to the collections. Mehtap Elaidi Designs The most striking element in the collections created by the designer, inspired by women's stories, is the design of clothes that give life to a single color in each collection. The thing that highlights the clothes in which one color is used is the quality of the selected fabrics. In addition to the fabric quality, the selected fabrics mostly consist of organic and recycled yarns. This is the signature of the Elaidi interpretation. It designs "life-long sustainable clothes for women who do not apologize", especially based on the voluminous structure of cotton. Mehtap Elaidi is an original and free fashion designer who believes that fashion is a tool, does not adhere to trends, and creates interpretable and timeless designs. The designer, who is also the Chairman of the Board of the Fashion Designers Association, does not neglect to support young designers for the future of the Turkish fashion industry. Kaftan by Elaidi women's special pieces with a masculine femininity, created by their creator, are always easily accessible from the store in Nişantaşı or the GiziaGate Stores.